Classic Pop magazine

 

Function
The magazine's function is to keep the genre of classic pop music from the 80s alive. The advertisements, unlike other magazines, aren't distracting as they fit in with the genre, therefore they are most likely useful to the reader.

Format

The colour scheme of the magazine is blue and yellow which are complementary colours therefore it is appealing to the readers eye and stands out to potential buyers. The colour yellow is attention grabbing and in contrast with blue, which has a soothing affect, the combination is pleasing to the eye.

 

Frame

The magazine has a consistent frame, the margins are generally the same size but vary in the more main articles. It consists of the normal conventions of a magazine. There is quite a lot of white space which is effective as it balances out the colours and images.

Formula

The magazine gives the reader plenty of album suggestions and concert dates which is useful for avid music consumers. There are lots of interviews with artists which allows the reader to look into the life of their favourite artists.

 
Target Audience

The target audience for the magazine consists mainly of middle aged people from the 80s who remember the music from that time. Also, it is targeted at younger 80s music fans; this younger generation would come under the penumbra effect. It is a mainly male orientated magazine. The demographic for the magazine would be ABC1 as the price is £6 - only employed people would want to pay this price.

 
Ideology

Although the magazine is mainly based on 80s music, the magazine isn't completely rooted in the past as it includes artists like Sophie Ellis-Bextor - this means that younger people might be more inclined to buy it. When looking at the magazine, I genuinely thought it was a copy from the 80s. However, when I started to read an article about David Bowie, it named him a 'late star', which brought me back to reality.

Mode of Address
Overall, the retro effect to the magazine gives the reader a sense of 'being in the past', it is as if the reader is reading a magazine from the 80s. Most of the images are made to look dated and passé.

Design
The masthead is bold and attention grabbing, it is easy to recognise.