How is this data useful to you in creating a music magazine?
These estimates are useful when creating a music magazine because they give the publisher an idea on who the target audience is. However, it is not entirely reliable as it doesn't have very clear age groups, unlike the advertising packs that we have looked at - for example, we have '15-34' and we have '35+'. In my opinion, I think there should be an age group for every ten years e.g. 16-25, 26-35, 36-45. This makes it easier for the publisher to consider what the target audience actually wants.
What more would you like to know?
I would like to know more about the reasoning behind why males buy more magazines than females. As a female, I find it very puzzling as music is what I live for. I feel like magazines can be quite sexist. I would also like to know more about the specific ideas that publishing companies put into their magazines when thinking about their target audience. What I can't understand is why Mojo magazine has the least buyers - it's the best magazine on that list! A CD is included with the magazine, surely that should attract lots of music fans. Maybe, the problem is that the magazine is too expensive?
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