Wednesday, 12 October 2016

Qualitative vs. Quantitative

 

 Primary research - this involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group.
 
Secondary research - this involves gathering existing data that has already been produced. For example, researching the internet, newspapers and company reports.

During my research period, I have gathered information from websites like www.Wikipedia.org and www.bauermedia.co.uk. These websites provide great detail on music genres and music magazines like Kerrang! and Mojo. Studying these magazines in depth have given me an idea on what I want my magazine to look like - these magazines are already published which is beneficial as they give me idea on how a successful magazine should look like.

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