What kind of media institution might distribute your media product and why?

As my media product is designed for a niche audience - but is based on a genre that is of interest for many people - it is quite difficult to place which media institution should distribute my media product. It could eventually have a lot of readers, but I think this would be gradual and not immediate. For this reason I think it has more chance of being picked up by an independent publisher, and then experiencing growth at a later date. This might provoke a move of being published by a large media group.

Therefore, the media institutions that I would like to publish my magazine are Bauer Media and Dazed Media.

 

 

 

 

I have chosen DAZED MEDIA because it is the world’s leading independent fashion and culture media brand. They believe in 'accelerated transformation' and that is what I have done in the production of my magazine. Magazines that they have distributed include:

These covers are very innovative and bold - like the cover of Obscure. And I feel like my magazine would be something that Dazed Media would be attracted to due to this. Also, notice, these two magazines on either side are not based on music, but on fashion and culture. This could mean that Dazed Media would have an extra interest in my magazine as it isn't like anything they have distributed before. The company also encompasses exclusive events which is something I could feature in my magazine from time to time as the people on my survey said that this was the feature they had most interest in.

 

However, if I were to choose a media group that already publish music magazines, I would choose Bauer Media as they publish famous music magazines like Q and Kerrang! These magazines, however, are already big selling magazines, and looking at their NRS results you can see that they have a massive, steady circulation. Therefore, the question is: Does Bauer Media need to publish another music magazine of a similar genre? To be honest, I would say yes because even though the wide variety of my magazine means a small market, it is a rapidly growing market as people are showing a greater interest in the blended mixture of art and music. Seemingly, as well, all of the magazines that Bauer publish are male-orientated, therefore my magazine will be a breath of fresh air for them as it aimed at both females and males.

 

I think there is a gap in the market for my magazine. This is because mine is aimed at young people aged between 16-25 and focuses on topics they enjoy. The music magazines I looked at were aimed adults as well as teenagers. However, because of the wide variety of my magazine (art, rock, indie) it will fit into a gap in the market as it will appeal to more people. In my opinion, I think people would prefer a music magazine if it consists of a few genres and not just one.